Project
Immersive online shopping
Role
UX researcher, UX/UI designer
Duration
3 months
Tools
Figma, Photoshop, Miro, and Zoom
Project Overview
Project Overview
The concept of developing a website dedicated to selling Vincent van Gogh paintings emerged from a fusion of personal encounters and artistic inspiration. This case study explores the inception, development, and implementation of this innovative e-commerce venture. The primary focus lies on incorporating skin-compatible and anti-allergic materials into the production of these paintings, driven by the founder’s firsthand experience of skin sensitivity.
Goal
- Offer jewelry suitable for sensitive skin, prioritizing comfort and safety.
- Promote the integration of art products into everyday life, making art more accessible.
- Provide quality souvenirs for museum visitors to capture the essence of their experience.
- Develop an intuitive interface for easy browsing and purchasing.
- Ensure seamless user experience across different devices.
- Personalize recommendations to enhance product discovery.
- Simplify checkout process for transparency and trust.
- Incorporate interactive features for immersive product exploration.
Problem
- Limited availability of jewelry suitable for sensitive skin leads to discomfort and allergic reactions.
- Art products are not readily integrated into everyday life, limiting accessibility and appreciation.
- Museum visitors struggle to find quality souvenirs that truly capture their experience.
- Existing e-commerce platforms lack intuitive interfaces, hindering user experience.
- Inconsistent website performance across devices undermines user engagement.
- Lack of personalized recommendations hampers product discovery.
- Complex checkout processes and hidden fees deter users from completing purchases.
- Limited interactivity on product pages impairs users’ ability to explore and evaluate items effectively.
key design challenge
- Designing jewelry options that are both fashionable and safe for sensitive skin.
- Integrating art products seamlessly into the user’s daily life and surroundings.
- Creating souvenirs that not only reflect the museum experience but also appeal to diverse visitor tastes.
- Developing an intuitive user interface that simplifies browsing and enhances the purchasing process.
- Ensuring consistent user experience across various devices, including desktops, tablets, and mobile phones.
- Implementing personalized recommendation systems to aid users in discovering relevant products.
- Streamlining the checkout process to minimize friction and increase transparency.
- Incorporating interactive features that engage users and facilitate immersive exploration of products.
Research
Competitive Analysis
5 competitors
Surveys and Interviews
7 users
The interview results
- Seeing the products on the model is very helpful.
- Although the variety of products can cause confusion, it is nice to have a variety to choose from when buying a gift.
- Materials and size details are important to us.
- Using skin-friendly products is essential.
- Preferred colors include gold, silver, and copper.
- There’s a lack of trust in online shopping for jewelry.
affinity diagram
Persona
Based on interviews with several target users.
Design
low-fidelity wireframes
High-fidelity wireframes
Iteration
